Of course! Next question.

*deathly silence*

Oh, you want me to expand on why coaches should blog.

Okay, I understand. When it comes to marketing your coaching business there are a lot of options. In fact, the number of marketing choices can seem very overwhelming at times. Of course you then hear of another coach saying “You don’t need a blog, I’ve never had one and I’m okay…” and you think that not bothering to blog is good for you too,

I’m not going to try and convince you otherwise. You’ve made up your mind. However, if you’re the kind of coach that has an open mind as well as an open heart, then this post is for you.

The number one reason a coach should blog…

Writing is therapeutic. It helps you process and orders your thoughts. It means that when you think about your content and add in your experiences you feel good. You probably journal. Blogging is merely journalling online. Instead of focusing on yourself and your feelings you’ll focus on your ideal clients and theirs.

It’s this focus – on ideal clients and their feelings- that makes your blogging work. If your posts are all about you, and what you think, feel and care about… Well… No one will read it (aside from your mum and your VA). Typing out how you can help people and describing the process for them actually reassures your readers that you’re a great coach. This is why blogging works for coaches.

Your blog never stops working for you. Unless you fail to pay your hosting. Your blog is your hardest working member of staff. It never calls a sicky, it never strolls up late, it never answers back and it almost always never complains.

Now that I have your attention…

When doesn’t blogging work for coaches?

When a coach starts out they’re enamoured with their skills and abilities. And they want to coach everyone. They’ve not fully settled into their coaching superpowers. This means that they’re not ready to blog. The story at this point is still about them.

If the coach is building a personal brand, the story may still be all about them. In this scenario it may be advertising will work better for them as they’re after an aspirational audience rather than an audience that has an itch that they’re dying to scratch.

If you’re a coach who has nothing to say, or one that can’t articulate their thoughts then you won’t blog. It just won’t work for you. I’m more than happy for you to prove me wrong. I’m 45 as I type this with a lifetime of content experience. I’m more than happy to be proved wrong in the next 45 years. After that? Well, I just won’t care, but good on you for your persistence. 90 year old me is proud of you.

So let’s imagine you’re a coach with 6+ months experience and you want to talk directly to the people who need your help. You love that the odds are ever in your favour (well for now at least) and that each month there are on average 90 billion searches. Yep, 90 billion opportunities for you and your business to be found. Then blogging is probably for you.

You’ll have some paying clients and you’ll start to discover that overwhelm as other names like stress and anxiety. You’ll start to want to talk about how you can help your prospective clients. You’ll share a case study or three about your clients and before you know it you’ll be generating sales enquiries from your site. Magic! Or so it would seem to those that don’t blog. But… You’re the coach that knows different and your clients love you for it.

When it comes to raising your visibility, there are all kinds of things you can do. Blogging is the only kind that builds your influence online, generates leads and makes your life easier. All in exchange for writing a few words.

There are two types of coaches…

Those that blog and those that make excuses.

Which one are you?


P.S If you want to rapid grow your blogging skills check out the 30 Day Blogging Challenge. You’ll laugh, you’ll cry and you’ll conquer your blogging fears forever. I pinky swear.