But it’s hard to attract clients, and easy to fall into a “feast and famine” cycle because marketing is hard. It feels like something you have to do, but it’s never straightforward. Blogging and posting on social media can feel soulless, with little engagement in exchange for a lot of work. Facebook ads are expensive and never really deliver what you hoped they would.

You’re willing to do the work, because you know you can help people, but it’s hard to keep motivated when you don’t know where the next client is coming from. The people who do make enquiries usually start the conversation with, “How much does it cost?” without understanding the value you can deliver. Internal This can leave you feeling frustrated, unfulfilled (especially if you’re trying to break into full time coaching), and overwhelmed.

This is wrong. People need your help, yet don’t know the real impact you can have on their lives. How many people within a 20-minute drive from where you are right now could benefit from you help? Hundreds? Thousands? There should be an easy way to connect and engage with people. The problem is it’s all so complicated. Even answering, “What do you do?” so people understand and say, “That’s interesting. Tell me more…” feels impossible.

I know exactly what that feels like. I lost my first business because I was overwhelmed trying to attract the right clients. I had 15 years of sales and marketing experience. I had an MBA. I kept telling myself I should be able to make this work… but I couldn’t.

I realized that unless I discovered how to reliably and predictably attract new clients, I’d never be able to build a business. On a cold November morning, I made the decision to do the work and I’ve never looked back. For the last 12 years, we’ve worked with coaches to help them thrive, have an impact, and live the life they deserve.